H&M Customer Experience and Marketing Analytics
A strategic analysis of H&M’s customer experience, digital presence, and brand positioning.
Role
Customer Research + A/B Testing
Team
Golden Hour Consulting
Focus
CX + Marketing Analytics
The Challenge
We explored how customers perceive H&M, where they experience friction, and how the brand could create a more consistent and engaging shopping experience.
My Role
Focus Groups
Conducted digital group interviews to understand customer perceptions and room for improvement
A/B Testing
Tested survey subject lines to identify the stronger-performing option.
Survey Research
Analyzed responses from college students to understand H&M shopping behavior.
What Customers were saying
“Inexpensive and trendy.”
“Better alternatives like Zara”
“Good enough for the price”
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerGet In Touch
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